$300K Loss That Created RCB: UB Group’s Failed Mumbai Bid Became a $1.78 Billion Franchise
Published on: March 26, 2026, 3:17 p.m. | Source: The Financial Express
The UB Group’s loss in the 2008 IPL auction by a small margin led to the rise of Royal Challengers Bangalore (RCB), which was later acquired by Diageo India. After 12 years of careful management, RCB has been sold for $1.78 billion, making it the biggest sports entity in India. | financialexpress.com
