ReferIndia News Britannia embraces a ‘startup mentality’ to take on regional rivals

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Britannia embraces a ‘startup mentality’ to take on regional rivals

Published on: Feb. 11, 2026, 10:54 p.m. | Source: CNBC TV18

FMCG major Britannia Industries has identified rising regional competition as a key strategic priority, and plans to adopt a "startup mentality" to counter small but aggressive players across markets.

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