Business of films: Why Aamir Khan took Sitaare Zameen Par to YouTube
Published on: Aug. 16, 2025, 5:30 a.m. | Source: The Indian Express
The film, in the genre of comedy-drama known as ‘dramedy’, earned Rs 216 crore at the box office worldwide. Since August 1, it has been available for rent on YouTube for Rs 100 (and for half that price from August 15-17). What is the business logic for Aamir Khan’s decision?
