Business of T20 World Cup: 10-second ads at ₹40 lakh, India-Pakistan clash to drive ₹4,500 crore
Published on: Feb. 15, 2026, 9:29 p.m. | Source: The Financial Express
Amid heightened political controversy and diplomatic uncertainty, the 10th edition of the biennial ICC Men’s T20 World Cup gets underway today. Co-hosted by India and Sri Lanka, the tournament features 20 teams divided into four groups, with 55 matches scheduled across eight venues—five in India and three in Sri Lanka
