Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh crore
Published on: March 24, 2026, 3:23 p.m. | Source: The Economic Times
India's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, becoming the largest segment. The sector is set for further growth, expected to hit Rs 3,30,000 crore by 2028. This expansion is fueled by digital advertising, subscriptions, and live events, showcasing a dynamic and evolving industry.
