Film to food to music, India's soul is in Seoul: The grip of Korean culture on young minds
Published on: Feb. 7, 2026, 7:36 a.m. | Source: Telegraph India
The Hallyu or “Korean Wave” that hit the world, including India, a few years ago has grown into a deluge, sweeping tweens, teens and twenty-somethings into the embrace of K-drama and K-pop, Korean cinema, fashion, skincare and food, and much more
