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From haldi to multani mitti: Why traditional skincare remedies are making a comeback

Published on: Feb. 4, 2026, 3:37 p.m. | Source: Times of India

On skin, memory, and the rituals we return to when the world feels too loud.It usually begins in the bathroom, half-awake, phone balanced against the tap. A reel plays. Someone’s mixing haldi into a ceramic bowl, the kind your nani would never have thrown away. The light is soft. The voice is softer. For a moment, the algorithm forgets to shout. You pause. Not because you’re planning to try it. Just because something about the motion feels familiar — the slow stir, the patience of it, the way time stretches when nothing is being optimised. Somewhere between brushing teeth and checking notifications, something old taps gently on the present.

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