
Game-Changing Cards: How Tennis Trading Cards Are Serving Up Income
Published on: June 28, 2025, 11:12 p.m. | Source: Devdiscourse
Winners Alliance has launched a successful initiative selling tennis trading cards, generating $20 million in vital income for lower-ranking players since August 2022. Partnered with Topps, the initiative aims to bridge financial disparities in tennis, inspired by similar successes in other sports like basketball and soccer.