Global storytelling key to India’s soft power: Anand Mahindra
Published on: Nov. 27, 2025, 6:57 p.m. | Source: The Economic Times
India's media and entertainment sector, valued at $30 billion, is poised to significantly boost the nation's soft power, according to Anand Mahindra. He emphasized that global influence now hinges on storytelling prowess, citing Hollywood's impact. While India shows promise, it must create globally appealing narratives beyond its diaspora to secure a prominent global position.
