
HAIER SIGNS NEW PARTNERSHIPS IN THE WORLD OF FOOTBALL WITH LIVERPOOL FOOTBALL CLUB AND PARIS SAINT-GERMAIN
Published on: Sept. 5, 2025, 11:15 a.m. | Source: Devdiscourse
Under the partnerships, Haier will activate across stadium, digital and retail touchpoints deliver exclusive fan experiences and explore co-branded smart-home products that bring matchday energy into everyday life.We are thrilled to elevate our sports marketing strategy by partnering with Liverpool Football Club and Paris Saint-Germain two of the worlds most celebrated champion clubs.