Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands
Published on: Sept. 9, 2025, 8 a.m. | Source: The Financial Express
More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and Kay Beauty thrive, most fade without strong products, pricing, and execution.
