ReferIndia News Hybe comes to India: BTS's parent company sets up unit to scout local stars and tap a 1.4-billion market

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Hybe comes to India: BTS's parent company sets up unit to scout local stars and tap a 1.4-billion market

Published on: Sept. 24, 2025, 2:53 a.m. | Source: Times of India

Hybe, the parent company of BTS, has established a subsidiary in India to find and train local artists. This strategic move is designed to tap into India's rapidly growing entertainment market and create a pathway for Indian talent to connect with global platforms.

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