IKEA's Expansion Blueprint: Thriving in India's Rising Market
Published on: Aug. 13, 2025, 1:37 p.m. | Source: Devdiscourse
IKEA is targeting significant growth in India over the next 30 years, capitalizing on the nation's economic expansion and young population. CEO Patrik Antoni emphasizes increased local sourcing and an omnichannel strategy, combining large and small city stores to enhance consumer accessibility and online retail integration.
