Inside Wakefit IPO: Bold IKEA Battle, Financial Engineering, And High-Stakes Retail Gamble
Published on: Dec. 8, 2025, 4:10 p.m. | Source: NDTV Profit
Here is the unvarnished truth about the Wakefit IPO — the brilliance, the risks, and the uncomfortable questions tucked away in the fine print. Wakefit appears to be a company of intriguing contradictions. It is a "Make in India" champion that imports 38% of its raw materials. It is a "capital-efficient" startup now using equity to pay rent. It positions itself as a "tech" firm with almost no patents but a significant data advantage from its 1.2 million "Sleep Internship" applicants.
