Lifebuoy levels up from hygiene icon to skin protection essential
Published on: Sept. 22, 2025, 4:50 p.m. | Source: The Tribune
New Delhi [India], September 22: Lifebuoy, Hindustan Unilever Limited's trusted soap brand, continues its transformation from a hygiene icon to a skin protection essential with the launch of its on-ground 'Skinvestigator' event. Following the successful campaign with Shah Rukh Khan, this phase brings a content-forward approach, with creators stepping into the role of Skinvestigators to spotlight Lifebuoy's science-backed shift from hygiene to skin health.
