Mattel to Bring AI to Barbie, Hot Wheels and More in OpenAI Partnership
Published on: June 12, 2025, 11:03 p.m. | Source: Analytics India Magazine
Mattel has announced a partnership with OpenAI to integrate AI into its brand experiences and business operations. The collaboration aims to introduce AI-powered tools and experiences to Mattel’s global audience while also deploying ChatGPT Enterprise across its workforce.
