Meta in talks to use Google's Gemini to improve ad business, the Information reports
Published on: Sept. 26, 2025, 8:18 a.m. | Source: The Economic Times
Meta is reportedly in discussions with Google Cloud to potentially leverage its Gemini models for enhancing its advertising business. Meta employees have suggested fine-tuning Google's Gemini and Gemma models using Meta's ad data to improve ad targeting. This move highlights Meta's challenges in scaling its own AI technology despite significant investments.
