Microdramas explode into a $500 million market as Tier 2, Tier 3 India drives the next content boom
Published on: Dec. 17, 2025, 11:28 p.m. | Source: CNBC TV18
India’s newest digital entertainment format is rapidly moving beyond social media clips into a monetisable content ecosystem. With Tier 2 and Tier 3 markets driving consumption and early signs of willingness to pay emerging, microdramas are drawing sharp interest from platforms, creators and advertisers betting on the next phase of mobile-first storytelling.
