Mobility as a Service in Thailand: Trust and Travel Benefits Outweigh Social Influence
Published on: Sept. 2, 2025, 10:20 a.m. | Source: Devdiscourse
A new study by Mae Fah Luang University and Muroran Institute of Technology finds that Thai commuters are most likely to adopt Mobility as a Service (MaaS) if it improves travel efficiency and builds trust through strong privacy and security safeguards. Performance, enjoyment, and habit drive adoption, while affordability concerns and weak social endorsement remain key barriers.
