Peyush Bansal, Zepto CEO are India’s ‘BARBIE founders’: MIT alum’s viral analysis
Published on: Jan. 17, 2026, 8:44 p.m. | Source: The Financial Express
BARBIE founders, or Bachelors Abroad and Returned to Build in the Indian Ecosystem, are a rising archetype in India’s startup scene. Anshul Bhide and Anmol Maini, both US-educated Indians, co-authored a Substack post highlighting this trend and the impact of BARBIE founders like Lenskart’s Peyush Bansal, Zepto’s Aadit Palicha, and Dream11’s Harsh Jain. | financialexpress.com
