Revving Up Ratings: Formula One's Quest for U.S. Popularity
Published on: May 1, 2026, 11:22 p.m. | Source: Devdiscourse
Formula One is targeting a boost in U.S. television ratings as its next big move, according to McLaren CEO Zak Brown. The sport has gained popularity due to Netflix's 'Drive to Survive', three U.S. races, and an Apple F1 movie featuring Brad Pitt. Despite successes, ratings remain below major U.S. sports.
