
Sachin Tendulkar's athleisure company to venture abroad
Published on: Oct. 11, 2025, 12:54 a.m. | Source: The Economic Times
Sachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. The company aims to build a ₹100-150 crore business in two to three years, leveraging strong interest from the Middle East and UK.