SAMARYA CREATION LAUNCHES AUMORA MUSIC India's First Creator Economy Company Enters Music with Legendary Lyricist SAMEER ANJAAN
Published on: April 11, 2026, 2:50 p.m. | Source: The Tribune
Mumbai (Maharashtra) [India], April 11:India's creator economy just got its most credible entry into music. Samarya Creation, the country's first company to simultaneously operate a multi-IP content production house, a creator economy platform, and an esports gaming infrastructure under one roof, today announced the formal launch of Aumora Music, an independent, artist-first music label with Guinness World Record-holding lyricist Sameer Anjaan as its founding partner. The announcement was made at a press conference at The Club, Andheri West, Mumbai, attended by Samarya Creation's leadership - Managing Director Manoj Agarwal, Chairman Sunil Goenka, Vice Chairman Narendra Ruia, and Joint Managing Director Vikas Agarwal - alongside composers and artists from across the industry.
