Tennis Courts New Love with 'Game, Set, Matchmaker'
Published on: Aug. 25, 2025, 4:02 p.m. | Source: Devdiscourse
The U.S. Open’s latest content initiative, “Game, Set, Matchmaker,” aims to attract younger audiences through a dating series. By blending the sport with trending entertainment, the USTA targets Gen Z and Millennials to expand tennis’s appeal. Innovative content like this seeks to enhance engagement on official channels.
