The FIFA World Cup is Nike’s to lose versus Adidas
Published on: Jan. 2, 2026, 11:41 a.m. | Source: The Economic Times
Nike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament hosted in its home market, Nike, led by CEO Elliot Hill, aims to leverage its strong North American presence and star athlete roster.
