The premiumisation of eating well: When health becomes a status symbol
Published on: Feb. 14, 2026, 7:30 p.m. | Source: CNBC TV18
In urban India, eating well has become a clear marker of lifestyle. Cold-pressed oils, artisanal grains, imported berries, plant-based proteins, collagen powders, magnesium glycinate, and probiotics are no longer niche products.
