
Vibhu Agarwal, and the hard landing of his ₹100 crore soft-core empire
Published on: Aug. 24, 2025, 5 p.m. | Source: Livemint
From a family business distributing TMT rebars and cement in Lucknow, Vibhu Agarwal built Ullu, the super-successful streaming app that became synonymous with bold and sexually explicit content. It’s all over for now.