Wella Professionals Launches 'Ultimate Smooth Range' in India
Published on: Sept. 4, 2025, 5:10 p.m. | Source: The Tribune
New Delhi [India], September 4: Wella Professionals, a global leader in professional haircare innovation, proudly announces the launch of its latest breakthrough in India: Ultimate Smooth, a hair-care range designed to deliver instant and long-lasting transformation for dry, dull, and frizzy hair. To celebrate this exciting debut, Wella Professionals hosted an exclusive launch event at the Hyatt Regency, New Delhi. The immersive experience welcomed top hair professionals, beauty media, influencers, and industry insiders for a first-hand introduction to the range. Beyond live product demonstrations and deep dives into the science behind the technology, guests explored dedicated experience zones such as the Ultimate Smooth Styling Bar and Glow Lounge, which offered hands-on interaction through live styling and self-styling stations. Interactive sessions with renowned hair experts further elevated the evening, giving attendees both surface-level insights into the ingredient story and in-depth exposure to the range's advanced frizz-control technology. Adding to the grandeur of the event was the presence of former Miss World, Bollywood actress, and Wella Professionals brand ambassador, Manushi Chhillar, alongside Artist, jewellery designer, yoga and wellness enthusiast, Riddhima Kapoor Sahni. The successful launch of the Ultimate Smooth Range marked a pivotal moment in India's hair care industry, setting a new benchmark for premium products delivering revolutionary results.
