When Alpha Beats Gamma: Kids of the algorithm age reshape Content & Culture
Published on: March 18, 2026, 11:50 a.m. | Source: The Economic Times
Gen Alpha—children born between 2010 and 2025—are growing up in a fully digital world shaped by gaming, algorithms and meme culture, making their language, behaviour and content consumption very different from earlier generations, according to a study by the Advertising Standards Council of India and Futurebrands Consulting.
