YouTube eyes premium content push in India
Published on: Feb. 9, 2026, 12:11 a.m. | Source: The Economic Times
YouTube is revolutionizing how India consumes entertainment, effectively replacing traditional television. With a surge in popularity for both lengthy films and bite-sized videos, audiences are flocking to their living rooms to indulge in this diverse content. This platform not only champions creators but also elevates Indian stories on a worldwide stage.
